Offensive Tanz

© Marion Borriss

© Marion Borriss

Online and direct Survery

Audience Development

PURPLE and Offensive Tanz

Fri, 1.05.2020

Different Venues

Audience Development

In the course of our audience research, we aim to better understand the needs of our various visitors and their relationship to contemporary dance. To this end, we will carry out various surveys until May 2020, in order to generate the broadest possible spectrum of knowledge about our audience and its wishes.

Online survey
On behalf of the Offensive Tanz für junges Publikum, PURPLE dance festival is conducting an online survey (German language only). This is aimed at teachers, educators, and parents as important multipliers for children and young people. The results of the survey should provide insights into how the art form of dance can reach and inspire even more young people in the future.

Direct audience survey
Following the presentations of the four Offensive partners, we ask our visitors to share their experiences regarding participation in the events with us. The anonymous questionnaires in the foyers of the various venues help to improve the procedures surrounding the visits to the dance performances and to learn how our audience becomes aware of us.

Interviews with young people
In order to understand the wishes and needs of our target group even better, we conduct individual interviews on the topics of "dance and watch dance yourself" with young people aged 12 to 18. Our aim is to understand the relationship that our interview partners have to dance in general. Through this direct exchange, we aim to get to know our audience better and expand our program in order to continue to offer interesting and relevant topics for young people.